Lolu Mogaji

1, Anticipate customer’s needs even before they do: Any business that wants to be competitive as well as profitable must be able to anticipate clients needs, and creatively find a way to meet such needs. Being in business without knowing what client’s needs are is like taking a dive into the ocean without knowing the [...]

In the last post, I gave some tips on what customers want. In this post, I will outline some tips on what customers hate. Enjoy!

Most times, businesses operate in total ignorance of what their customers like or dislike what the want and what they avoid. Therefore, if your desire is to retain your customers, then it is high-time you paid attention to them. Here are some basic pointers;

Most times, businesses operate in total ignorance of what their customers like or dislike what the want and what they avoid. Therefore, if your desire is to retain your customers, then it is high-time you paid attention to them. Here are some basic pointers;

1. Solicit feedback: Don’t lean on what you know about your organization, because you already know too much about how it SHOULD work. Ask Friends and family members, relatives, acquaintances and even strangers who buy and use your company’s products and services. Ensure you get brutally honest feedback about how it really works from a [...]

I know this is coming a bit late as the year is well into the second month, I wrote this post last year but somehow I could not remember where I saved it on my laptop computer. I just located it some minutes ago, and I believe it can still be of help to someone [...]

A resent release in the HBR stated that one in four consumers buy products, use services, and patronize companies they consider to be unethical for reasons such as : Exploitation of workers, not caring enough about the environment, and customers, producing harmful products, using misleading advertisements( Over promising and under delivering on such promises) etc. [...]