Lolu Mogaji

I am sure someone would be thinking right about now, that this topic appears unusual, but in the true sense of things, it really isn’t.  Please don’t stop reading now, as you are about to understand the reason why this question is being put to you.

How much are you doing on a daily basis to reinforce your personal brand in the minds of your target audience? Building a personal brand in this time can prove to be an onerous task that requires specific and consistent activities. These activities must be worked into the daily life-styles of the bearers of the [...]

Sometimes last week, I got an invitation to be one of the facilitators on the Samsung Real Dream Project handled by AGDC(After Graduate Development Centre) scheduled to hold later this month, I was asked to facilitate the session(s) on PERSONAL BRANDING. And of course I agreed to it. While asking a question I always ask [...]

Sometimes last week, I got an invitation to be one of the facilitators on the Samsung Real Dream Project handled by AGDC(After Graduate Development Centre) scheduled to hold later this month, I was asked to facilitate the session(s) on PERSONAL BRANDING. And of course I agreed to it. While asking a question I always ask [...]

I was a guest on the Afternoon Drive show on Eko FM yesterday, and I started with a quote “If its lazy, the perception will be hazy” in breaking this down for the purpose of this post, it means ; if your brand is Lazy, the perception will be hazy. When you are building a [...]

“Business is not business until you can consistently sell an experience” I have made this statement at several occasions, and I still find it to be true today. Whatever kind of business you are into, you are not the first and you will definitely not be the last. Like my friend Emmanuel Utomi would always [...]

As an image consultant, I have had the privilege of directing many Photo shoots, also I have had the opportunity of run a modeling agency for up to 5years, actively scouting, recruiting, training models many of whom have gone ahead to make a name for themselves in the industry in Nigeria. At the moment, I [...]

In the previous post, it was established that a Personal Brand does not just suddenly happen in one day, there must be a trail of events that had occurred consistently over a considerable period of time. Now here are a few steps in the process that eventually evolves into a strong personal brand.