Lolu Mogaji

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“Business is not business until you can consistently sell an experience” I have made this statement at several occasions, and I still find it to be true today. Whatever kind of business you are into, you are not the first and you will definitely not be the last. Like my friend Emmanuel Utomi would always say, “You will always be in-between! People have come before you and there will be other who would come after you might have been long gone” what counts is they encountered when they came in contact with you. These quotes apply to corporate organizations too, and I have decided to continue with the “Get it right” series with this post wherein I will highlight some points that are important to pay attention to and get right in creating a strong corporate image and an unforgettable experience. Enjoy! [Read the rest of this entry...]

• Get your colors and patterns right: One of the Laws of Appropriate Dress-sense is the Law of colors and patterns, Being able to coordinate your colors and patterns would go a long way to enhance the message you wish to send and the Image you wish to project [Read the rest of this entry...]

As an image consultant, I have had the privilege of directing many Photo shoots, also I have had the opportunity of run a modeling agency for up to 5years, actively scouting, recruiting, training models many of whom have gone ahead to make a name for themselves in the industry in Nigeria. At the moment, I still work with upcoming Models and fashion designers as well although much of my attention is drawn into helping people and organizations discover, develop, and consistently project a strong and positive Image and Brand. In the course of my work, I have discovered that the way you project your self to the world would affect how seriously you are taken, the kind of attention you draw to yourself, and in most cases your network and your net worth. [Read the rest of this entry...]

In the previous post, it was established that a Personal Brand does not just suddenly happen in one day, there must be a trail of events that had occurred consistently over a considerable period of time. Now here are a few steps in the process that eventually evolves into a strong personal brand. [Read the rest of this entry...]

Many people out there labor under a misconception that personal brands are built in a day, by this I mean the day they suddenly decide they want to build their personal brands. This is so far from the truth! The truth is, the day they decided to build a brand is the day they became aware of the likely existence of their brand that had been built overtime unconsciously. Brands just don’t happen; they are not mythical entities that live inside magical lamps which can just be conjured up when there is a need, wish or desire. Personal Brands are built around Reputation. [Read the rest of this entry...]

What you need to boost your Image during the recession.

With the global economic recession at its worst in the history of many countries of the world today, one this is clear, the global unemployment rate will also spiral to an all time high. However, by saying this, I do not wish to be perceived as a prophet of doom but it will be a whole lot more difficult for people to get and retain jobs. In the mist of all this gloominess, there is a ray of hope for some smart people. Who are these smart people? You might want to ask: Am I one of them? How can they be identified? How can I ensure that I keep my game as competitive as ever? The answer to this question lies in the content of this post. Enjoy! [Read the rest of this entry...]

One aspect of business etiquette that is crucial for professionals and business people is focus of this post. Here are some Dos and Don’ts of Business card etiquette. [Read the rest of this entry...]

1, Anticipate customer’s needs even before they do: Any business that wants to be competitive as well as profitable must be able to anticipate clients needs, and creatively find a way to meet such needs. Being in business without knowing what client’s needs are is like taking a dive into the ocean without knowing the first thing about swimming.
2, Act as a trouble shooter for your customers: Proactively heading off problems before they occur with customers will give you good standing with them. It somehow creates an impression that you’ve got their back, and you are always looking out for them.
3, Ensure that doing business with you a sweet experience. Create systems and processes that will make doing business with you easy and a fun experience.
4, Grow with your customers. Be aware of their evolution in life and adjust your services to meet their needs as the changes come.
5, Treating your customers like royalty will always score high points. Every human being wants to be treated nice and special. The more special you make them feel the more emotionally attached they will get to you. After awhile, it becomes a love affair, and things are done without mush reasoning.
6, Become the one that always advocates for customers with management. Speak up on their behalf for better services, prices, etc .However, do not stretch this to the point where your loyalty to your employer is been questioned. If there is a benefit in the company policies that favors the customer, and such benefits are not enforced regularly, to the extent where customer loyalty is beginning to dwindle, dive in and save the day by calling the attention of management to it.

In the last post, I gave some tips on what customers want. In this post, I will outline some tips on what customers hate. Enjoy! [Read the rest of this entry...]