Lolu Mogaji

In the Movie and music business, the general belief is that you are only as good as your last movie or Album. You know what/ the same applies when we are talking about Image Impression Management. In the Image business, it is said that you are either done or gone in 60 seconds.

The word Identity can be defined as: “The individual characteristics by which a thing or person is recognized or known” We live in times when it is becoming more and more difficult to attain and maintain top –of –mind status in any chosen sphere of influence because unfortunately it seems as if every other thing [...]

As the saying goes “You may never get a second chance to make a good first impression”. This statement presupposes the importance of getting it right the very first-time, also that you get to meet someone, make a presentation, go for an interview, pitch for a job…etc for the first time only once, the same [...]

As the saying goes “You may never get a second chance to make a good first impression”. This statement presupposes the importance of getting it right the very first-time, also that you get to meet someone, make a presentation, go for an interview, pitch for a job…etc for the first time only once, the same [...]